The BH consumer electronics market is receiving a significant boost in the premium segment of television sales. The company Omega doo has become the general importer and distributor of Haier televisions for Bosnia and Herzegovina. The distribution agreement was signed in January 2026 by Admir Imširović, director of Omega doo Živinice, and the director of Haier Europe for the Balkans, director Nikolay Yotsev.  

With this partnership, one of the world's largest manufacturers of home appliances and consumer electronics officially enters the domestic TV market with great ambitions to become your first choice when purchasing premium TVs for your home. For the first time, Haier TVs are becoming available to customers in BiH through a retail network of 38 "Omega Shop" stores across BiH and through online sales at www.omegashop.ba, as well as through a network of partners across the country.

Haier is a global technology company that has been among the leading manufacturers of home appliances for years, known for its innovation, reliability and contemporary design. Although it is primarily known to domestic customers through its white goods, the television offering represents an important step in expanding the brand into the consumer electronics segment on the Bosnia and Herzegovina market.

As a brand, Haier invests in sports and sports events, and for 2026 they have signed sponsorship contracts with major football clubs such as Liverpool Football Club (the club's global partner) and Paris Saint-Germain (PSG), as well as long-term tennis engagements with the ATP Tour and Grand Slam tournaments. This is part of their strategy to connect the brand with emotions, technology and sports on a global scale.  

Haier TVs bring a new generation of image display and smart functions. The models are equipped with Mini-LED technology, advanced 144 Hz image refresh and support for Dolby Vision HDR and Dolby Atmos, which enables more pronounced contrast, more realistic colors and richer sound. These characteristics are particularly evident when watching movies, sports content and playing video games, where the television becomes the central multimedia device of the home. In addition to Mini-LED technology, the offer will also include models with UHD and QLED technology in the size range from 43 inches to 100 inches. Thanks to the integrated Google TV platform, popular applications such as Netflix, YouTube and other streaming services are immediately available to users, with voice control and easy connection to mobile devices.

„"Expanding our range with a new offering of Haier televisions represents an important step for our company and further strengthens our position in the consumer electronics segment. We bring customers technologically advanced devices that offer superior images, modern design and smart functions, with the warranty and service that we provide," says Omega doo Živinice.

Omega doo was founded in 1990 in Živinice. Today, it employs more than 320 people and operates a network of 38 “Omega shops” specialized appliance stores throughout Bosnia and Herzegovina, with its own distribution centers in Tuzla, Sarajevo and Banja Luka, and a developed service network. As a long-standing general importer and distributor of renowned global brands Beko and Grundig, it now includes the Haier brand in its extensive offer. Omega provides its customers with secure shopping, reliable support, its own service and warranty, always affordable prices, promotional offers and interest-free payment options for pensioners through PIO/MIO loans in up to 24 installments, but also through partners such as Addiko banka, Mikrofin, Partner and Eki.