The 6th BEKO conference was held! Presented novelties in the field of built-in technology and small household appliances.
In the presence of numerous dignitaries, partners, customers and representatives of the media, on Thursday, April 11, the 6th Beko conference and promotion of novelties in the field of white goods was held in Vlašić. On this occasion, the company Beko promoted successful business on the domestic market as well as the top values of its products and services, but also additionally strengthened good partnership relations and the position of one of the largest retailers of white goods in BiH and Europe.
“It is a great pleasure to be a part of this special evening and I would like to take this opportunity to express my sincere gratitude to the Omega team for the long-term partnership we have established. Together with Omega, we managed to increase brand recognition and availability of our products throughout the region. As a result, the market share of the Beko brand in Bosnia and Herzegovina today reaches up to 40 percent," said the general director of Beko Balkans, Burak Kiroglu.
Among the numerous novelties that were presented at the conference, the Beko steam oven attracted the attention of the visitors, i.e. Beko FullSteam technology that allows food to smell fantastic and preserve all nutrients during preparation. Whether it's vegetables, meat or fish, a dish prepared in a steam oven will be perfectly crispy on the outside and juicy on the inside.
In the category of washing machines, the attendees were particularly delighted by the new Beko Air Therapy technology, which has a refreshing program, i.e. the ability to refresh and prepare one kilogram of worn clothes for reuse in just 30 minutes. This is possible thanks to an innovative system inside the machine that includes an air heater and an additional fan that blows warm air into the clothes.
When it comes to keeping the refrigerator fresh, the conference presented FreshGuard technology, which prevents unpleasant odors in the refrigerator up to 90%, as well as EverFresh technology for prolonging the freshness of food. Also, in this category, models of A++ and A+++ energy class refrigerators are presented, which reduce electricity consumption up to 45%.
As the leading independent brand in this sector, Beko provides a 5-year warranty on all white and built-in appliances, 3 years on TV sets and 10 years on PSI motors and compressors that are integral parts of numerous models of washing machines, dryers, dishwashers and refrigerators.